Is it just me or is the YouTube beauty community getting a bit cliché? It seems like anyone with a camera has a beauty channel, granted the number of subscribers are different for each ‘guru’ or ‘beauty lover’. There’s so many opinions out there these days on products and it’s hard to limit it to whom you can trust.
Besides the fact that the guru community is overwhelming by its numbers, so is the fact that 99.9% are sponsored by companies. The sad thing is, most of the girls that have signed up in the last year to start making videos are only looking to get sponsored so they can get free products. Great motive isn’t it? Doesn’t hurt anyone right? Wrong! It hurts the people who watch you who are sincerely looking for beauty advice. They see how successful people can get and think they can do it too by saying “OH-EM-GEEEE” “I LOVE THIS BECAUSE IT’S JUST AWESOME”. (Ahahahaha) The quality of their videos will show for itself that they don’t have a clue, so it’s easy to dismiss their channel all together. On the other hand, there are some popular gurus out there that I’ve stopped watching – simply because they seem so full of it.
Does anyone else think that companies take advantage of these girls and the viewers? They know a majority of the viewers will believe what these girls say so they can sell their products. You can tell too when a company is sending their products out because the girls will all start talking about the company around the same time frame. Just a bit of advice, hold onto your money until the fame dies down. Products will get so much hype and then the true thoughts come out about them after they’ve actually used it for some time. Products will definitely work different from each person to the next, but still. Buying everything that’s new, shiny, sparkly will make you broke lol – PRIORITIES ladies!
If you’re having a hard time finding ladies or gentlemen you can trust, here are my top trustworthy beauty experts (no particular order):
1 – Kandee Johnson: http://www.youtube.com/user/kandeejohnson
Kandee has a bubbly and uplifting personality that will warm your heart. She always makes me smile because she’s always so positive and embraces unique things – whether it’s in a person or her style. She’s also a Christian who loves Jesus, so that makes her a billion times cool! hehe
2 – Marlena MakeupGeekTV: http://www.youtube.com/user/MakeupGeekTV
I can relate to Marlena in so many ways because most of her life she was a ‘bigger girl’. Even though that’s not a struggle for her anymore since she’s lost the weight, a girl’s heart never changes on how she looks at herself. She’s humble and an amazing makeup artist. She gives amazing directions on how to apply makeup.
3 – Wayne gossmakeupartist: http://www.youtube.com/user/gossmakeupartist
Wayne is the most honest person I’ve seen on YouTube, he tells it like it is and I love it! He always makes me laugh when he posts videos about the truth of some products or companies. He is straight to the point and he simplifies makeup to where anyone can understand it and feel confident doing it.
4 – Samantha Schuerman: http://www.youtube.com/user/samanthaschuerman
Samantha is extremely laid back, like the girl next door. What you see is what you get – she’s far from fake. I love her sense of humor because she’s so random. I can’t stand listening to most people ramble on, but I could listen to her for hours lol. I really wish her channel would get more recognition. She does the most amazing eye looks!
5 – Cora vintageortacky: http://www.youtube.com/user/vintageortacky
Cora knows how to rock out makeup, her looks are flawless! I love her edgy style and how she’s not afraid to wear pinks and purples in her hair – it’s who she is. She’s very easy to listen to and she gives great recommendations on products.
6 – Emily Beauty Broadcast: http://www.youtube.com/user/emilynoel83
Emily is by far the most professional guru out there. She can tell you about a product from top to bottom, the girl does her research and doesn’t leave any information out. Even though she has a lot of high-end makeup, she shows the same love to drugstore makeup so she really keeps it affordable for those who are on a budget.